Building strategy, structure & confidence across WA real estate.
Services Shammi Offers
With more than two decades in Western Australian real estate, Shammi José offers a rare combination of on-the-ground experience, strategic insight, and educational expertise.
His services are designed to help professionals and developers operate with clarity, whether that means training and mentoring teams, developing strategy for new projects, or strengthening client communication.
Shammi’s focus is on long-term capability, not quick wins , guiding people and projects to reach their full potential.
Professional Development
Property Consulting & Project Strategy
Off-the-Plan & Residential Sales Support
Proptech & Digital Strategy
Accredited CPD & Corporate Training
Delivering REIWA-accredited and Aspire Performance Training sessions for residential, commercial, and property-management teams across WA. Each session blends practical tools with modern sales and leadership frameworks.
Mentoring & Coaching
One-on-one or small-group programs for agents and licensees who want to refine their strategy, strengthen communication, and build a consistent pipeline.
Speaking & Workshops
Available for conferences and in-house sessions on topics such as sales systems, client relationships, and business growth. Shammi’s delivery style is engaging, grounded, and highly actionable.
Books & Resources
Author of Sell Your Property Without an Agent and P.A.L.S. Real Estate, with the upcoming Social Media P.A.L.S. release in 2026.
Each title translates real-world experience into frameworks that agents and homeowners can apply immediately.
Strategic Advice for Developers and Syndicates
Guidance from concept through completion, ensuring design, pricing, and marketing align with current buyer trends and long-term value.
Feasibility & Sales Strategy Consulting
Objective analysis and structured sales planning to maximise project performance and reduce risk.
Property Consulting & Project Strategy
Partnering with developers, syndicates, and project teams to plan, position, and deliver market-ready developments.
Project Marketing & Off-the-Plan Campaigns
End-to-end strategy covering messaging, positioning, and digital execution, connecting each project’s vision with the right audience.
Brand & Market Positioning
Defining a clear project identity and narrative that supports sales and investor engagement.
Brand & Market Positioning
Brand & Market Positioning
Off-the-Plan & Residential Sales Support
Applying two decades of on-ground sales expertise to modern campaign strategy.
Shammi supports project teams and sales agencies with proven systems for managing off-the-plan and residential sales. His role today focuses on structure, communication, and performance, guiding teams to deliver strong results without overcomplicating the process.
Services include:
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Off-the-Plan Campaign Strategy
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Buyer Communication & Conversion Systems
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Agent Coaching & Sales Process Auditing
Proptech & Digital Strategy
Proptech & Digital Strategy
Harnessing technology to create smarter, more transparent property experiences.
As a former digital marketing specialist with a Master’s in Electronic Commerce, Shammi helps agencies and developers integrate the right tools to enhance visibility, streamline communication, and strengthen buyer engagement.
Core capabilities:
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Technology Integration & CRM Optimisation
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Digital Campaign Planning & Automation
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Virtual Display Experiences & Data-Driven Insights
These initiatives ensure clients stay ahead in an evolving market while maintaining personal connection and trust.
Property Advisory & Client Representation
Independent guidance for select clients and investors.
Drawing on extensive experience in negotiation and valuation, Shammi assists with acquisition, sale, and repositioning strategies for residential and small-scale development assets.
Advisory includes:
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Market & Value Assessments
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Buyer Advocacy & Negotiation Support
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Exit or Repositioning Strategy
This service reflects Shammi’s enduring commitment to helping clients make informed, confident property decisions.